Business & Tech

Twinkies Suddenly Appreciated

Local stores have sold out, and a box of Twinkies is going for $200,000 on eBay. There's even a White House petition to "Nationalize the Twinkie" industry - after Hostess announced it will close.

The same day Hostess Brand Inc. announced it will close customers emptied the shelves of every last box of Twinkies from the Redner's Warehouse Market in Trexlertown.

Hostess Brand Inc. announced Friday it filed a motion in U.S. Bankruptcy Court asking permission to close and sell assets - including its iconic brands and facilities. 

A Redner's worker said Monday that there were calls all evening after the Friday announcement, and by the end of the night, the shelves were bare.

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Hostess lovers are hoping someone will buy the company and continue producing the products but none have come forth publicly - yet. Competitors, like Tastykake, aren't talking. Tastykake was bought by Georgia-based Flowers Foods in 2011.

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In a recent article in the Philadelphia Inquirier "It is not our place to talk about any other company's business," said a Flowers spokesman in a statement. "However, this is an unfortunate situation and we are very sad for all those impacted."

The Huffington Post reports: One eBay seller is auctioning off a full box of Twinkies at a starting (and staggering) price of $200,000 (shipping included) and there is also a bizarre brand of petition has been filed with the White House seeking to turn President Obama into the Hugo Chavez of Twinkies.The petition, titled "Nationalize the Twinkie industry," seeks to turn back the clock on Hostess Brands' going out of business and liquidation.

CNN Money reported: A lunch box featuring "Twinkie the Kid," a cartoon cowboy character that bears a striking resemblance to the iconic yellow cake, fetched a winning bid of $690 on Friday, after Hostess said it was seeking permission from a federal bankruptcy court to close down all its bakeries.     

A Friday press release from Hostess reads: The wind down means the closure of 33 bakeries, 565 distribution centers, approximately 5,500 delivery routes and 570 bakery outlet stores throughout the United States.

“We deeply regret the necessity of today’s decision, but we do not have the financial resources to weather an extended nationwide strike,” said Gregory F. Rayburn, chief executive officer. “Hostess Brands will move promptly to lay off most of its 18,500-member workforce and focus on selling its assets to the highest bidders.”

In a letter to employees, Hostess writes: As you know, for many months the Company has been working with our unions, lenders and other stakeholders to reach a consensual resolution to legacy costs and labor contracts. Despite everyone’s considerable efforts to move Hostess out of its restructuring, when we began implementing the Company’s last, best and final offer, the Bakers Union chose to stage a crippling strike. This affected Hostess' ability to continue to make products and service its customers' needs and pushed Hostess into a Wind Down scenario. As a result, we are forced to proceed with an orderly wind down and sale of our operations and assets. We deeply regret taking this action. But we simply cannot continue to operate without the ability to produce or deliver our products.

Read more details about the closure and Hostess' battle with its unions.

 


 


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