What Happened to Macungie's Downtown Master Plan?

In December of 2010 Macungie Borough completed a downtown master plan. Urban Research & Design, the same firm recently contracted by Lower Macungie Township to develop a comprehensive 'smart growth plan' was the firm that worked with the Borough on the plan. 

Click here to view the 2010 plan

I went to a couple meetings at the tail end of this project. At the time my business partners and I were actively looking for a place to move our studio to. Personally, I was very much wedded to a space on Main Street in the Borough. I was very excited about the possibility of the borough implementing some of the ideas in the plan. We did end up renting space on Main Street We're currently looking to buy a permanent home for the business. 

Since these meetings I have heard very little about the plan. I've seen a couple recommendations implemented here and there, but none of the sorely needed large scale items. I've asked officials if there are any plans to explore the recommendations. It seems as if current officials are completely uninterested. The revitalization committee has since disbanded.

It's a shame really, there are some great recommendations in this plan, particularly the essential traffic calming measures for Main Street.

Everyone I talk to agrees that Main Street needs to be more of a place you go to, instead of just a place you drive through. Traffic calming and other street scape improvements are step 1. 

So I ask, whats up with this plan now? Take a couple minutes to check it out at the link above. What do you think about it's goals and recommendations? Are they worthwhile investments for the borough?